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GrowthWheel and Choosing Foreign Markets

Learn how you can advise clients to best enter new markets- whether they be in foreign countries, different regions, or a new city.

Join GrowthWheel Founder and CEO David Madie and Head of Training and Learning, Elizabeth Binning to discuss a specialty topic that GrowthWheel can help with: choosing foreign markets. They discuss the need for advisors and clients to have a 360-degree perspective when considering new markets, ensuring that they are fully prepared in all business operations, including human resources, product, pricing, and marketing, for expansion.

Whether you’re thinking of expanding to a new country, a new region, or a new city, the GrowthWheel team shares how the GrowthWheel Toolkit can help initiate a proactive strategy for development in new regions.

GrowthWheel has decision sheets with market criteria to aid the process of discussing expansion with your client. During the webinar, the weighting of various market criteria and how to analyze these benchmarks are discussed for various types of businesses. Other practical needs, such as considering the new area’s barriers to entry, are also detailed.  Other strategies for market screening are provided to ensure that you are taking advantage of potential new territories and fully prepared before you do dive into new regions.

OnTrack Webinar Content

Considering Barriers
What Can be Overcome?
How to Analyze Data and Results

Reality, Not Theory
Case Study

Prioritizing International Markets
Keys to International Success

Choosing Criteria
Reactive vs. Proactive
Predicting Demand
Market Criteria Importance

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For GrowthWheel Certified Business Advisors:

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